AFFORDABLE HOUSING OPPORTUNITY IN POTRERO HILL
425
furnished studio units
100%
AFFORDABLE
HIGH-QUALITY
design & onsite amenities
Overview
300 De Haro is coming soon! This innovative project is bringing beautiful design and thoughtful amenities to San Francisco’s missing middle.
Nestled in the vibrant heart of Potrero Hill, 300 De Haro will feature 425 fully furnished and unfurnished studio units, designed for individuals and families earning between 30% and 70% of the area median income ($41k-$95k). Residents will enjoy an abundance of outdoor green space, a rooftop lounge with stunning views, and a diverse array of amenities focused on promoting well-being and a sense of community.
Originally approved in 2020, 300 De Haro was the first project in San Francisco to leverage SB-35 to streamline the approval process. San Francisco-based DM Development continues to stay true to its mission: to create groundbreaking properties with striking architectural design and amenities that enhance and uplift the neighborhoods which it calls home. DM Development is excited to be partnering with MRK Partners, a leader in affordable housing nationwide, to create homes that are both beautiful and affordable by design.
Building Features & Amenities
300 De Haro will offer a wide range of resident amenities and benefits designed to create community and a sense of comfort and belonging.
Rooftop lounge
Communal kitchen and seating areas connected to a large outdoor deck offering panoramic views
Fitness and Wellness
State-of-the-art strength and cardio equipment with separate flex space for yoga and meditation
Co-Working Space
Shared working spaces, conference rooms, and printing facilities
Transport Share
Shared electric cars and bikes that residents can reserve and use by the hour or day
Laundry Facilities
A large laundry room with washer and dryer machines for resident use
Green Space
A 7,000-square-foot rear yard configured to provide green space adjacent to much of the building just behind the site
Thoughtfully designed studio suites will ensure convenience and accessibility for residents, complete with a kitchenette and en-suite bathroom. Each furnished unit includes a murphy bed that converts from a sofa and table by day to a queen-size bed guaranteeing a restful night of sleep.
Neighborhood Overview
300 De Haro is located in the vibrant Potrero Hill neighborhood in southeastern San Francisco. This area offers excellent access to major highways (US 101/80 and I-280) and public transportation options, including Caltrain, MUNI, and BART. The flat terrain of Potrero Hill makes 300 De Haro highly walkable and bikeable, with many newly added bike lanes. As a bonus, the neighborhood offers some of the most stunning views of the San Francisco skyline and bay.
WALK SCORE
94
TRANSIT SCORE
74
BIKE SCORE
87
300 De Haro is walking distance to numerous dining, grocery, shopping, and entertainment venues including Whole Foods, Philz Coffee, Starbucks, Farley’s, Anchor Brewing Company and Jackson Playground.
Project Team
DM Development is a leading San Francisco based real estate development and investment firm specializing in urban infill mixed-use development. The firm is committed to creating innovative properties with distinctive architectural designs that enhance communities and promote sustainable development.
The firm currently has over 1M SF of ground-up, mixed-use development in progress with an estimated value of $1B. Notable projects include 8 Octavia , 400 Grove, 450 Hayes, 815 Tennessee, 188 Octavia, and Union House in San Francisco and The Harland in West Hollywood.
MRK Partners is a real estate development firm that specializes in the acquisition, repositioning, preservation, and creation of affordable housing. MRK’s portfolio currently consists of projects located throughout California, Florida, Michigan, Missouri, and the Washington, D.C. metro area. MRK Partners is committed to a world of equity, a shared humanity where all may thrive and reach their highest potential.
Six Peak Capital is a vertically integrated real‑estate investment, development, and operating platform headquartered in New York, NY with satellite offices in Los Angeles, CA and Boston, MA. Backed by the Steyn Group, a global single-family office, the firm is dedicated to providing attainable and affordable housing in cities facing an acute affordability crisis.
Since its founding in 2016, the firm has invested nearly $300 million of equity across 50‑plus assets in five major U.S. markets, totaling more than 3,100 leasable units that are below market rate, workforce housing, or affordable to the “missing middle.” The firm brings the capital strength, technical expertise, and mission alignment needed to help realize 300 De Haro’s vision as 100% affordable housing.
Forge West Enterprises, Inc. is a leading real estate investment and advisory firm specializing in the West Coast and Mexico. With a focus on cross-border capital from Asia and Mexico, Forge West has a proven track record of advising, partnering, and investing in diverse real estate projects. Our commitment to transparency and deep industry expertise ensures our clients and partners achieve their investment goals.
BAR Architects is an architectural, interior design and planning firm with offices in San Francisco and Los Angeles with a belief in design quality, and a collaborative and client-centered process. BAR is a certified Green Business, designing buildings to all levels of LEED certification.
Frequently Asked Questions (FAQ)
300 De Haro is one of the largest affordable housing developments to break ground in more than five years, and it was the first mixed-income project in San Francisco to utilize SB-35 to streamline the approval process.
DM Development has a reputation for thoughtful vision and superior execution. It is committed to bringing new housing to the 300 De Haro site using innovative funding sources to move the project forward and providing residents with beautiful housing that seamlessly incorporates well-being-focused programming and amenities. The project is funded through a diverse range of sources, including 4% Federal Low Income Housing Tax Credits and Tax-Exempt Bond Financing administered from the California Debt Limit Allocation Committee (CDLAC).
Yes. The original high-quality, contextual design proposed by award-winning San Francisco-based BAR Architects has remained essentially the same as the original design, including adding a 7,000-square-foot rear yard configured to provide green space adjacent to much of the building just behind the site. The project is now 11 stories, instead of the originally proposed 12 stories, and the unit count has been reduced from 450 units to 425 units.
300 De Haro will offer 425 furnished and unfurnished studio units for rent.
Furnished units include a murphy bed that converts from a sofa and coffee/dining table by day to a queen-sized bed, ensuring convenience and accessibility for residents. Additionally, all units will include a kitchenette, an ensuite bathroom and a work area.
Yes. 300 De Haro, in line with the initial proposal, will feature a range of amenities promoting resident well-being and fostering a sense of community, including a community lounge, co-working space, fitness & wellness center, shared kitchen and roof deck, and onsite car share.
300 De Haro is designed to cater to a diverse range of middle-income earners who have been priced out of San Francisco’s market rate rental market. The units will serve residents earning between 30% and 70% of the area median income, which is about $41k-$95k in today’s dollars. The project is in a transit-friendly neighborhood with proximity to jobs, services, and retail, reducing long commutes and promoting car-free living.
300 De Haro will feature approximately 6,000 square feet of retail space along 16th Street and De Haro Street. The project team has entered into an agreement with the site’s previous retail tenants for both temporary and permanent relocation plans, and we are exploring the possibility of bringing one or more of these tenants back to the site if they desire.
The leasing process is expected to begin in 2027 with initial occupancy anticipated for June 2027. Interested parties are encouraged to fill out our interest list form, and we will follow up with more information as it becomes available.
Construction is set to begin in June 2025, with an anticipated completion date of June 2027.
Contact Us
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