Design

The project has 450 homes, 182 of which will be affordable (40% of the total, 54% of the base).  DM Development is opting to utilize SB-35, a new state law which provides expediated approval of projects which offer at least 50% of the base units as on-site affordable homes. It also has over 12,000-square feet of outdoor open space and nearly 25,000 of indoor common spaces for residents to socialize, relax, and recreate.

The project is not the maximum allowed under the State Density Bonus Program (SDBP). Instead, we are moving forward with an 11-story, 120-foot building.  Optimizing light and air quality to the extent possible for our nearby neighbors is a crucial consideration of our proposed design, and a 7,000-square foot rear yard has been configured to provide green space adjacent to much of the building just behind our site.

300 De Haro provides an “affordable by design” alternative for those who want to live in San Francisco but struggle to pay market-rate rents for full apartments or are looking for a more shared living experience, which means even those who don’t qualify for the Below Market Rate units will be more able to afford rent at 300 De Haro than they might at a traditional apartment.

Unlike some group housing developments, the homes at 300 De Haro will be fully furnished, beautifully designed, and highly functional, with kitchenettes and ensuite bathrooms. In addition, 300 De Haro will have community amenities, including kitchens and lounges on every floor and expansive amenities such as ground-floor food and beverage offerings, co-working lounges, fitness centers, and generous outdoor space on the roof terraces.

The community at 300 De Haro will be activated through social programming to bring residents together in deeper and more meaningful ways. Lastly, rents at 300 De Haro will be all inclusive of utilities, WIFI, cable, and housewares, making for a more convenient and affordable lifestyle.

The homes at 300 De Haro include a well-appointed private bedroom and bathroom and access to multiple expansive common indoor and outdoor areas. The units will also have private kitchenettes with a two-burner cooktop, microwave, sink, and under-the-counter refrigerator — providing residents with the option of spending a quiet evening in their unit or engaging in a social setting in the indoor and outdoor communal facilities.

300 De Haro is envisioned as a community built for the “missing middle.” We expect the development will appeal to a wide array of middle-income earners that have been priced out of San Francisco’s exorbitant rental market and who wish to live in a transit-friendly neighborhood with proximity to jobs, services, and retail, relieving them from long commutes, and enabling them to enjoy the cost savings and environmental benefits of car-free living. We know from other projects that residents range greatly in age and include new and long-time San Franciscans, those in public service, professional jobs, and service workers.

In addition to bringing new neighbors to this vibrant, mixed-use, transit-friendly neighborhood, the building proposes new public open space and approximately 3,582 square feet of ground-floor retail along 16th Street and De Haro Street, providing an active and engaging community gathering space for both existing and new neighbors.

300 De Haro is not a short-term, Airbnb-style vacation rental. Similar to traditional apartments, residents at 300 De Haro will be required to sign a rental lease and will undergo background and credit checks.

These types of residential communities have proven to be a resilient residential option, offering residents opportunities for social connection – even through the challenges of the pandemic and boasted some of the highest pre-COVID occupancies among stabilized multifamily assets, ranging from 96%-99% depending on the operator. As of December 2020, occupancies achieved >92% while multifamily occupancy trailed at 84% in the same gateway markets (Source: Cushman and Wakefield).

DM Development is committed to building projects across the city that align with its core principles — high-quality design, housing at all levels of affordability, responsiveness to community concerns, and a unique point of view. 300 De Haro will be no exception and will complement DM Development’s overall portfolio, including the recently completed 815 Tennessee Street condominiums and our projects at 400 Grove, 450 Hayes, 1515 Union, 188 Octavia, and 321 Florida Street.